It wouldn’t be right to not have a blog on predictions for marketing and communication trends in 2015, so here you go! Here are what I think will be the top areas which all communications professionals should be aware of. Let me know if you have any others you think should be included…
TOP 2015 MARKETING COMMUNICATION TRENDS
Video will flourish
Videos are now not just for fun, video will be a key way for marketing professionals and brands to engage with and gather the trust of their audiences. Creative brands will come forward with sharable and standout content. Innovative equipment such as Go Pros will increase in usage and technical ability, and those who don’t get involved will get left behind! 2015 is the year for more exciting video developments…
Increased importance and cost of social advertising
Anyone can be on social media however, results are not guaranteed, nor are they free! You have to pay for everything in life, and this medium is no different. Brands will need to shell out more on platforms such as Facebook and manage their channels better to see a return on investment and engagement statistics which are worth shouting about.
Facebook fan pages took a hit last year as the ‘reach’ drastically decreased. This year, Facebook will also start banning over promoted posts and start basing it more around organic engagement. Simply, if you want exposure, you will have to pay.
Real-time marketing will be even more crucial
We saw the headline actions of big brands last year who caught the attention surrounding their effective and quick thinking real-time marketing, and this year, brands will need to be thinking the same. Brands reactive teams are growing to hold the demand for real-time marketing. Be bold and be standout.
With the vast amount of ‘big data’ brands are collecting, there will be a time when consumers can personalise the products they buy, the things they watch or the way things are done. On the other hand, brands may look to personalise their messages to each individual consumer, we saw elements of this during Wimbledon and other events last year. Brands and organisations have realised it doesn’t take an unrealistic workload to achieve this result.
Some believe that usage of the internet from mobile devices will increase and overtake desktop usage by the end of 2015 meaning brands need to be mobile savvy. Therefore, one thing is pretty certain, more and more investment will be made in mobile marketing and app development over the coming 12 months.
Influencers will be more important than ever
With increased noise online, targeting and speaking with key influencers is becoming more and more important. Celebrities and sports personalities, all the way to top Instagram profiles, are ever more in the media eye and visible online therefore making them an attractive target for brands to get messages to their key audiences.