Tag Archives: Hatch PR

Must learn to Swim, Bike and Run!

Hatch Communications (my agency!), has been appointed by Triathlon England, the national governing body in England to promote its national championship events.

Following a competitive pitch, we have been tasked with raising Triathlon England’s profile around the ‘Triathlon England – National Championship’ events, whilst capitalising on the growth of the sport.

It’s a very exciting client to work on, as I have been involved in triathlons for a while now so it’s great to be working for such a great organisation. We had our first event the other weekend, which went really well and I look forward to moving forward on the future activity!

My agency has been tasked with raising awareness of Triathlon England as an aspirational leader in the sport, whilst also delivering the message that triathlon is accessible for all through the series of targeted events.

Tom Goldspink, communications manager at British Triathlon, said: ‘We are looking forward to working with Hatch Communications, who impressed us with their creativity, enthusiasm and knowledge of the sport.  Triathlon is a fast growing, modern and dynamic sport and we are keen to raise the profile of Triathlon England and the opportunities available to take part in the sport.’

Hatch Communications managing director, Jason Madeley, added: ‘It is fantastic to be chosen to work with such a well respected organisation. Triathlon has been a sport of interest within our organisation, so it’s great to be able to put our passions to the test in what is a very exciting year for sport.’

Becoming a Hatchling…

Well, I have now been a Hatchling at Hatch Communications for nearly eight months, and how time has flown by! I really feel like I have molded and become one of the team. I therefore thought now was a good time to write a little update on how I have got on so far!

Thinking about it, I am not too sure where to start…I think it would only be right to start with Keith Chegwin. Yes, you did read this right…

One of our clients, PCHPrizes.co.uk, who are a very well known prize giving company in the US have launched their UK version, and we were there to help the launch and their first prize give-away of £100,000!!! I started Hatch at the right time to become involved in this process, and after a magnificent launch party in London, I then jetted (well drove) to Reading (well Newbury) to become a part of the ‘Prize Patrol team’ and surprised our first winner with £100,000 cheque with Keith Cheggers.

Firstly, we had to research her on the internet and find out where the lucky prize winner worked, so we could go in undercover and surprise her at her desk! It was a mission, but a really funny morning. Watch the video here www.pchprizes.co.uk/winners and make sure you enter the next free prize draw!I have also recently spent the day with Keith doing a Radio Day in London, which allowed us to get our campaign messages out to a range of national and regional radio stations.

Together with all that excitement we have been busy working with Thomas Cook Sport promoting their match breaks packages and running competitions with national media and online alongside helping out with their social media development and reporting.

With the Olympics now only a few months away, we have been busy working with Thomas Cook London 2012 who are the Official Short Breaks Provider for the Games. I have been busy profiling the MD through securing interviews with national magazines and papers, preparing speaking opportunities, alongside hitting the phones speaking to journalists about our clients plans and involvement with the Games.

During January we also turned our attention to flying furry pets, as we headed up the UK’s only Rabbit Grand National! After jetting a team of Swedish Rabbit Jumping specialists over, we arranged a weekend showcase which saw the crowds flock to the little Yorkshire town of Harrogate. There is never a dull moment!

I shouldn’t really mention our Hatch night out in this post, but otherwise it wouldn’t be a Hatch blog post… as Hatch know how to party and have fun after all the hard work is done. After my first few weeks we planned a night out to welcome Charlie and myself to the team. It was a very warm welcome indeed, lots of singing (screeching on my part) in the Karaoke booth in Arc, many Jagers, then drinks and dancing down Call Lane into the early hours. For our Christmas party, we stayed the night in Edinburgh and went out for a cocktail master-class and an evening meal.

Hatch have recently won three new CIPR Awards which were awarded at the Yorkshire & Lincs CIPR Awards in Leeds back in November – another good evening. It doesn’t stop there, as Hatch are now up for more awards at FRESH later this year. You know when you have joined a good team!

There is so much more to mention about, but I must keep this short and sweet until my next post.