B2B Business Tourism – PR

Welcome to Yorkshire

Whilst I was at Bonner & Hindley Communications I worked on their business tourism account, where the target was to achieve 1million AVE coverage by end of April 2011… And I am happy to say that we smashed this target in only 10months! Great result.

This client includes working with the four regional conference bureaus in order to write and achieve coverage on news stories around Yorkshire, to help promote each of the bureaus activity and in turn promote their conferencing venues.

Writing releases and features for trade such as Conference News, Incentive Travel & Corporate Meetings, insider, Business Desk and myvenues.co.uk is a regular and challenging day working on this account.

PR coverage examples:

My Venues: York Conference Release

Business Insider (online) ‘RenewableUK hosts conference at Tickton Grange’

Business Insider (online) ‘Cedar Court Grand joins conference portfolio’

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Senior Account Manager | Comms / Digital / PR / Marketing / Sponsorship / Sports / Travel / Entertainment

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