Loving this video!
“Martyn Ashton takes the £10k carbon road bike used by Team Sky’s Bradley Wiggins & Mark Cavendish for a ride with a difference. With a plan to push the limits of road biking as far as his lycra legs would dare”
Tag Archives: online
2012 Predictions: The World of PR
The world of PR has changed drastically from when some of my team started out in their careers… some remember when press releases were printed and posted out, when the telephone was the only way to communicate with journalists and when the main stream media was the only medium to target. Well, I’m sure you have noticed that things are vastly different now and year on year, elements of PR change – so I have pulled together a quick over view of what could be the main changes in 2012.
Pitching will get stronger
At Hatch (my work), we are constantly reviewing how we speak to journalists about our client’s stories, we must keep things new, fresh, news worthy and relevant to the current market. This is becoming more important than ever, as main stream media has seen many cuts to their publications from staffing to distribution, as exemplified by the Liverpool Post changing from a daily to a weekly publication. It’s very important for PR’s to keep up to date with all the changes in the media world.
Social media will increase in strength
It is already apparent how social media has changed the role of ‘influencers’, and how consumers now practice on a new platform to air their views, concerns and delights. This medium is fantastic for PR’s to utilise in their work for brands, however it is also a concern in terms of crisis management – as bad news travels even faster, therefore enhancing the need for brands to have PR support!
Who owns social media?
The debate surrounding who social media belongs to will continue to shine. It is predicted by the Hatchlings that social media and the world of online communications will become so vast that only professional communicators will know how to manage, intervene and create online communication. Technological skills are being picked up quickly by communication professionals, meaning specialist digital agencies may be left behind.
The role and understanding of PR will grow
The increasing understanding of the importance of online communications and the impact of vastly spreading messages will mean there will be a greater need for Public Relations professionals. We will bring our views on the changing media world, reputation management, crisis communication, internal communication, and community relations.
New news mediums and apps will grow
We can already see how news mediums are having to adapt their online viewing, how they interact with their readers and how they are used by their audiences. We have seen how the Guardian is working with Facebook to allow readers to view what other people are reading and share their stories, and the BBC has adapted their website for mobile/tablet viewing, and over in the States, the Washington Post is adapting the way it is viewed and shared. This is only the start. More and more news publications will need to be advancing and moving into more social ways of spreading their news and we believe 2012 will be the year for this.
How will we purchase in 2012?
It has already been tried and tested to buy things using your mobile phone, and websites can now hold your details, making purchasing easier. 2011 saw a dramatic increase in online shopping, as more savvy online shoppers are already using mobile coupons which are delivered directly to mobile phones, and group buying techniques are on the rise, for example, successful discount website, Groupon. Companies such as Innocent Smoothies have being testing the water by using Twitter as a way of offering group discounts depending on how many people click on a certain link – the more people that do, the more discount they offer. We can certainly say that 2012 will see a dramatic increase in social buying and online shopping – it will be exciting to see what new developments are occurring, and if Facebook develops more into this.
Overview
These are only a few pointers about how the role of communications and the day-to-day role of PR will be affected in 2012. This may sound daunting to some, but as long as you as agencies and PR professionals keep up-to-date with how the world is changing, they can advise their clients correctly. It will be interesting to see how 2012 will change the world we work in today.
Check out my company website Hatch: here
MOVE: Videos which inspire!
MOVE from Rick Mereki on Vimeo.
If I were to go travelling I would love to be able to create something like this!
Absolutely amazing!
“3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage… all to turn 3 ambitious linear concepts based on movement, learning and food ….into 3 beautiful and hopefully compelling short films…..
= a trip of a lifetime.”
(commissioned by STA Travel Australia)
It certainly is inspiring, and also makes me want to try out my creative skills when I head to India in October! We shall see…
Are you been watched? Google Man Video
A slightly worrying video made apparently by Microsoft to highlight how Google are invading people’s Gmail accounts and pulling out key words in order to target adverts on your web browser.
The future of social media… What’s new?
Social media and online marketing are a crucial part of any clients communications strategy, and it’s a vital area that PR agencies need to be on top of. Brands need to understand that they are being talked about online whether they like it or not, and being a part of the conversation is (in most cases) the best strategy to have.
I have put together a little list tools and trends which I believe PR’s and those pulling communications strategies together need to be watching out for…
- Geolocation – Tools such as FourSqaure and Facebook Places have adapted to an increased usage of mobile internet which is now becoming more and more advanced every day. New tools keep appearing every day such as Bizzy, a check-out switch on the traditional FourSqaure idea. There are also many recent developments with Groupon, who have launched Groupon New, which is based on their ever so successful deals and special offers. You highlight your preference ‘hungry’ or ‘bored’ and based on your location Groupon will give you a range of activities or places to visit.
(Image from http://www.socialmediaexaminer.com)
- Keep you eyes open for new developments and news on this ‘Geo-location’ based topic which could change ways brands can interact. This is especially interesting for the tourism industry’s point of view, as many are using this to rate places people visit e.g. restaurants, bars, museums etc. On the other hand, read the recent news regarding iPhone’s Tracking device… this privacy issue could cause problems to these types of apps in the future.
- Crowd Sourcing – Not a new idea, but one which is constantly been developed through the use of social media and online communications. Large brands such as Starbucks are engaging with customers through allowing customers to share their ideas and views, and therefore feeling apart of the brand. As people become more experienced online, this concept will be reachable to a larger audience and not just the social media experts.
- ‘Likeonomics‘ – Is a term used to describe the way the public interact with brands and push their options out into the open, this is done through ‘likes’ on Facebook and personal comments through Twitter. Consumers are constantly looking for personal recommendations and what our peers are commenting about, sharing and ‘liking’. Therefore if done well, brands can inspire ‘word of mouth’ through social media platforms and encourage further brand awareness and loyalty.
- Near Field Communication Technology – This advancement is said to lead to half a billion people worldwide using their mobile devices as travel tickets by 2015. This technology is already in use, but is a working development. Retail outlets such as McDonald’s are already in progress in using this technology to purchase products. Certainly one to watch out for!
- Quora – This site is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. An important tool to consider key ‘influencers’.
- Scribblelive – I have added this little tool in as it’s a great tool for keeping up to date with the ‘culture’ of now. This tool enables real-time journalism and audience engagement without any delays. Brands can also publish live real-time content and reach internet consumers demands.
- Zipcast is a relatively new online meeting programme. This works through SlideShare, so you can not only just upload your presentation, but can now hold an online conference and speak through your presentation with your audience. This tool is a competitor to the previous Webex online meeting device.
- Bar code scanning is a development which could change the way we shop. You have probably already seen recent adverts on TV which highlight how iPhones can add products to an online shopping list. Apps can now compare in-store prices whist you are shopping. E.g. Tesco iPhone app:
Again, these developments are taking on ‘recommendations’, so when you scan a product you are subject to a world of peer / consumer feedback. It’s these changes that brands need to be aware of, as consumer comments can be extremely powerful – you can see this through sites such as Tripadvisor.
This is just a little list of developments which I thought would be useful to highlight. Do comment or let me know about any more advancements which you feel should be included within this list. There will be those that I have missed as the internet and social media is changing vastly and quickly and keeping up with all changes is a challenge, but an extremely interesting one.
Keep up to speed on the Battlefield, SONY…
The recent news outbreak about Sony’s security crisis has taken them over a week to respond. Why do we keep seeing scenes of top-end brands fall down the wrong path of not being able to manage and respond to their customers fast enough through social media! We saw a very similar dilemma during the Toyota crisis over a year ago.
These issues and public backlash are showing the importance of ‘getting social media right’. The tools may not be new, but the strategies behind managing certain brand are not equip enough. Large brands need to make sure they have the monitoring tools in place to ‘see, decide and act’ as fast as the public are commenting. 
It all came a little too late. And making comments such as this: “We are also going to continue to post updates to this blog with any additional information and insight that we can over the next few days.” may or may not be enough to put the public and Sony fans and users at ease. We will have to wait and see how it goes.
What’s the future for the web?
Over the past few years there have been many changes in the internet and certain tools which have come and stayed or come and gone in a flash. The likes of Twitter, FourSquare and Facebook are phenomenons that have grown rapidly compared with many thousands of tools and ideas which will have disappeared before anyone even heard of them. It is hard to predict the way the wheel will turn and which elements will take off and which will die.
I read an interesting post about the prediction of the internet – Web 3.0. This web browser will be able to answer full questions, analyze your interests, likes and dislikes and your personality. The browser will act like your personal assistant by creating an automatic personal profile. This thinking has been named the ‘Semantic Web‘ by the man who created the World Wide Web.
Will our computer devises eventually look like this?
SOCIAL MEDIA TOOLS… CONSIDER YOUR VIEWERS
Following on from my previous post on managing your social media foot print, I thought it maybe beneficial to look at a selection of different social media tools used for networking, how they are used, what their audiences are and how they will portray you.
Facebook is a very ‘friendly’ platform, where as long as your settings are tight, you can display funny images, quirky comments which you use when around your close friends. They have also introduced ‘Private Groups’ which can be used for creating personal pages for just you and a select group of friends. This way, you are not showcasing your whole life on Facebook and leaving yourself open to any negative comments or mistaken reputation issues.
It is important to realise that Facebook is a showcase into your private life, so do think twice about what you display online.
Twitter is a more professional tool than Facebook, and I think this has not been understood and realised by many students. There is the temptation to use Twitter as you would your Facebook updates, but the problem with this is – Twitter is visible to EVERYONE! Therefore, finding things out about people is easy.
I believe the best way to use Twitter, especially for young professionals and PR students is to use it as a sharing information tool. Share stories in the news, comment on discussions of a professional nature, connect with potential employers and most importantly network.
Linkedin is a tool which is very similar to that of Facebook, but again more professional. I think of Linkedin as a professional Facebook page, where my main aim is to connect with those I work with or want to network with. It is a great way to see how well-connected people are in your business area and a great way to find out who works at which companies. From this, I recommend that this tool is used in a professional and career-developing way.
Another concern I want to highlight, is that a lot of students, young professionals use their Facebook pictures (images of them out on nights out), as their Linkedin profile picture. I wouldn’t recommend this, as it does require a more professional image which can portray your employability.
I think blogs are a fantastic way of showcasing your work. This is especially relevant for PR students, as they are asked to produce a PR portfolio, therefore having this online is a great way to publish yourself. Again, this is a great way to show potential employers what you are capable of doing, your past projects, what work you have been involved in and also how you write and communicate.
It is crucial that when starting a blog you decide what your blogs aims are, and how you want to show this. I read many blogs which are just career-developing, or used to showcase work, but I also I read blogs which have specific topics, are for comedy value or are serving a purpose of discussing a certain topic.
Following on…
All of the above tools can be linked together to increase your SEO and your online footprint. Although, you may want to think carefully about linking Facebook to your professional tools. Facebook can be altered by other people, for example any of your friends can tag you in stupid pictures, write things on your wall and comment on anything they want. Therefore, for me, this is too uncontrolled to be seen in a professional light, as someone else could do something which damages your reputation. It may not be the fact that you have anything to hide, but for your own career development I think access to your personal life should always stay private until you know people really well! But obviously you can all judge for yourselves…
I hope this has been useful in deciding which tools are relevant and for what reasons, what to consider and what to watch out for. Any comments or questions please get in touch.
Queensland, Where Australia Shines – Global Facebook Campaign
Last week, Queensland’s tourist board started a new global social media campaign where entrants can win a holiday for them and 9 friends to Australia, Queensland.
Passport to Shine is a unique global social media campaign which provides Facebook users in Australia and across the world with a virtual passport which they can fill with Queensland experiences to be in the draw to win an ultimate Queensland holiday worth up to $100,000.
This campaign is one of the first high profile social media campaigns to be ran by a tourist board. Tourism agencies are realising the potential that free social media tools can mean for campaigns, as tools such as Facebook generate access to millions of people, many of whom are willing to hand over contributions to make a campaign grow. Brands are realising more and more that user-generated content is a cheap, effective and successful way of gaining brand recognition – and as in the case of Queensland Tourism, promoting your brand alongside a competition can achieve huge results. A few days after the launch of this campaign, they had already received Facebook followers of 117,000 people. It will be interesting to see how this campaign grows. Check it out at: www.facebook.com/visitqueensland
The ‘Unseen’ is ‘Seen’ because of the Wonders on the Web
Whilst researching creative social media platforms a few months ago for a presentation, I came across Vimeo.com. This site is very similar to YouTube in the way it shares videos and visual content, but it’s special because the videos uploaded are of a certain standard and quality. It’s a great website for creatives who want to publish their work on a global platform and those who need camera and filming advice and opinions. I would recommend exploring the pages and videos which have been uploaded; for example the one I have found below. The producer and artist called Simon Christen has uploaded several amazing videos which at the time of this post, the video below had received 584,000 views after being online for only 28 days. The artist also received 540 comments.
I believe this shows the increasing fascination with new art online, new sharable tools and how people love to share and give their own views and voices online. The world of social media is sharable and social, and this is a perfect example of how a piece of art can be broadcasted globally and seen by thousands in only a few days – whilst before social media tools existed, such as Vimeo and YouTube, this video would have probably been unseen on the artists laptop…
Watch and enjoy!
The Unseen Sea from Simon Christen on Vimeo.
