Tag Archives: online footprint

The future of social media… What’s new?

Social media and online marketing are a crucial part of any clients communications strategy, and it’s a vital area that PR agencies need to be on top of. Brands need to understand that they are being talked about online whether they like it or not, and being a part of the conversation is (in most cases) the best strategy to have.

I have put together a little list tools and trends which I believe PR’s and those pulling communications strategies together need to be watching out for…

  • Geolocation – Tools such as FourSqaure and Facebook Places have adapted to an increased usage of mobile internet which is now becoming more and more advanced every day. New tools keep appearing every day such as Bizzy, a check-out switch on the traditional FourSqaure idea. There are also many recent developments with Groupon, who have launched Groupon New, which is based on their ever so successful deals and special offers. You highlight your preference ‘hungry’ or ‘bored’ and based on your location Groupon will give you a range of activities or places to visit. (Image from http://www.socialmediaexaminer.com)
  • Keep you eyes open for new developments and news on this ‘Geo-location’ based topic which could change ways brands can interact. This is especially interesting for the tourism industry’s point of view, as many are using this to rate places people visit e.g. restaurants, bars, museums etc. On the other hand, read the recent news regarding iPhone’s Tracking device… this privacy issue could cause problems to these types of apps in the future.
  • Crowd Sourcing – Not a new idea, but one which is constantly been developed through the use of social media and online communications. Large brands such as Starbucks are engaging with customers through allowing customers to share their ideas and views, and therefore feeling apart of the brand. As people become more experienced online, this concept will be reachable to a larger audience and not just the social media experts.
  • Likeonomics‘ – Is a term used to describe the way the public interact with brands and push their options out into the open, this is done through ‘likes’ on Facebook and personal comments through Twitter. Consumers are constantly looking for personal recommendations and what our peers are commenting about, sharing and ‘liking’. Therefore if done well, brands can inspire ‘word of mouth’ through social media platforms and encourage further brand awareness and loyalty.
  • Near Field Communication Technology – This advancement is said to lead to half a billion people worldwide using their mobile devices as travel tickets by 2015. This technology is already in use, but is a working development. Retail outlets such as McDonald’s are already in progress in using this technology to purchase products. Certainly one to watch out for!
  • Quora – This site is a continually improving collection of questions and answers created, edited, and organized by everyone who uses it. An important tool to consider key ‘influencers’.
  • Scribblelive – I have added this little tool in as it’s a great tool for keeping up to date with the ‘culture’ of now. This tool enables real-time journalism and audience engagement without any delays. Brands can also publish live real-time content and reach internet consumers demands.
  • Zipcast is a relatively new online meeting programme. This works through SlideShare, so you can not only just upload your presentation, but can now hold an online conference and speak through your presentation with your audience. This tool is a competitor to the previous Webex online meeting device.
  • Bar code scanning is a development which could change the way we shop. You have probably already seen recent adverts on TV which highlight how iPhones can add products to an online shopping list. Apps can now compare in-store prices whist you are shopping. E.g. Tesco iPhone app: Again, these developments are taking on ‘recommendations’, so when you scan a product you are subject to a world of peer / consumer feedback. It’s these changes that brands need to be aware of, as consumer comments can be extremely powerful – you can see this through sites such as Tripadvisor.

This is just a little list of developments which I thought would be useful to highlight. Do comment or let me know about any more advancements which you feel should be included within this list. There will be those that I have missed as the internet and social media is changing vastly and quickly and keeping up with all changes is a challenge, but an extremely interesting one.

What’s the future for the web?

Over the past few years there have been many changes in the internet and certain tools which have come and stayed or come and gone in a flash. The likes of Twitter, FourSquare and Facebook are phenomenons that have grown rapidly compared with many thousands of tools and ideas which will have disappeared before anyone even heard of them.Β  It is hard to predict the way the wheel will turn and which elements will take off and which will die.

I read an interesting post about the prediction of the internet – Web 3.0. This web browser will be able to answer full questions, analyze your interests, likes and dislikes and your personality. The browser will act like your personal assistant by creating an automatic personal profile. This thinking has been named the ‘Semantic Web‘ by the man who created the World Wide Web.

Will our computer devises eventually look like this?

Tips for managing your online footprint

How the world views you is through their own eyes but also through the eyes of Google… Everything you put online or have an association with will in some form or another affect the way people form opinions.

I know… you are thinking this shouldn’t be the case! Why should what you do online, reject or favour your own reputation and how others view you…

Well, take a look at the stats:

Social media is HUGE! It is a growing trend and something we all (from a very young age) need to consider our online footprint. It has been suggested by many professionals, that young people will need to change their name before having the chance to enter the professional work place due to their ignorance whilst experimenting online. For example, many young people are uploading drunken videos, photos, writing obscene comments on blogs, websites or chat sites. What they now need to realise, is it’s there forever. It may be lost out of sight for a while, but until someone wants to find something on you, it may become visual again!

From the current view on online footprints I have put together some advice to guide young professionals, especially university students to generate a positive online profile:

Online footprints…

1. Remember to set your Facebook privacy settings – Employers search Facebook to see what you are like outside the working environment and you should keep your private life as personal as possible.

2. Think who your actual friends are whilst on Facebook – Remember that if you add any random person into your Facebook profile as your friend, then this opens your settings to them, and also to their connections (depending on your FB settings).

3. Consider what you upload – When you upload anything to an online or social network site, you should remember that it will be there forever. Even if you remove your upload it can be copied or stored by someone else. Your name will be assigned to these uploads and therefore any future employer will be able to see it.

4. If you wouldn’t mind your mother seeing it – then it’s fine to do! Check everything you do online by asking yourself this questions – “Would I mind if my mother saw this?”… This will help filter out things which may not be beneficial to you in future years.

Personal profile online…

1. University students have the upper-hand, so use it! When you finish university and start looking for your career starting point, young graduates will have an advantage and a skill which employers are looking for. You understand social media! This is an important tool and skill to utilize in any interview, as many businesses are run by the generations which find it a lot harder to understand the changes made in social media.

2. Use university to gather those skills – Whilst you have more free time during studying, it is wise to build up your skills of using online mediums and tools. These will be most likely used in any future career role, and greatly appreciated by your future peers. (Believe me… it’s harder to gather these skills whilst working, as time is rather limited!)

3. Build up your profile – Build yourself a blog or a website and use it to show what skills you have gathered from university. Everyone is graduating with a degree these days, so the challenge is to show that you are different from the masses. Therefore, building an online profile is a crucial way of showing that you are unique,Β hard working and you understand the current environment. A blog can also be used for building your portfolio, which is a great way to showcase the projects and work you are involved in at university.

I hope these pointers help to understand the dangers and the positives that the current environment has brought. Good luck with developing your own online profile and watch your online footprint!

Please do get in touch if you need any advice or help – or comment if you have any more pointers which will help!