Category Archives: Uncategorized

Welcome to Miami

Before the race in Miami, we headed to South Beach to explore the top sites and reflect on the race ahead… #VirginRacing


3 Ways to Grow Your Social Media Brand by Sean Gardner

Interestingly put and great read! Thanks.

I participated in a social media panel at a conference back in 2011. After the discussion, a gentleman approached me and asked what I felt my social media brand was. Immediately, I told him “Inspiration, Information, Aspiration.” Why? Because when you are inspired to make a difference and informed about your options, that has a profound impact on your goals and aspirations. I uttered those words because I felt my content reflected it. That was the brand I had always set out to create.
Fast-forward to today…I am happy that I have not deviated from this. A recent article in the Wall Street Journal talked about the dark traits many use to rise through the ranks in the workplace. Traits like manipulation, narcissism, and antagonism are used more often than any of us care to acknowledge. And while they might be good for some, they have never been central…

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Stunt of the Week!… ‘Unlock the 007 in You’

We were all drawn in by the recent Red Bull Stratos stunt which streamed live from YouTube, but this week we are all talking about the Coke Zero 007 Challange ‘Unlock the 007 in You’ video… again another great sponsorship marketing campaign which has already captured over 3 million hits before the launch of the new Bond Skyfall film. Take a look:


Good Cycling PR in a Bad Cycling News Environment!

Loving this video!

“Martyn Ashton takes the £10k carbon road bike used by Team Sky’s Bradley Wiggins & Mark Cavendish for a ride with a difference. With a plan to push the limits of road biking as far as his lycra legs would dare”

PR Stunt: Tour De France Race

The Tour de France is currently the largest cycling event in the world and is televised and followed by millions of people around the world! For some, this can make the perfect chance to hijack the publicity for PR purposes.

As the throng of cyclists pushed through the third stage, TV cameras revealed an incredible animated stunt by local farmers, reading: “the farmers of the 44th (regions are, according to the Frenchies in the office, recognised by numbers as well as names) are proud to feed you”. Take a look at the video below which better demonstrates just how impressive the effort was. (Courtesy of PR Moment)

News of the World: The biggest online news

The closure of the News of The World this week has been one of the largest news stories of the decade! But not just through traditional media (TV and papers) but through social media also.

Social media is playing a vital role in influencing the public, influencing the mainstream media alongside allowing audiences to publish their views and lobby on current topics. This was partly the case with recent advertisement pulls from large corporates from TNOW, as audiences voices online heightened and increased in pressure.

It became more and more of a hot topic on social media sites, especially Twitter. The Drum stated: “For Twitter, the closure of the News of the World was big business with around a quarter of a million tweets sent in connection to it, more than the super injunction story at its peak, which has around 80,000 tweets.”

The super-injunction news seems so small compared to the backlash the News of the World story has brought forward.

However, looking over all of this, I do believe that it’s sad that it does seem to be down to the public to make such a noise about what is wrong before anything gets done. Murdock knew about the hacking offenses before the news peaked, and this should have been when the situation was reviewed. It shouldn’t have been left to public outcries and advertisers withdrawing in order to get Murdock to react. But again, this shows the power of social media!

Interesting statistics from The Drum: