Category Archives: Leeds

Becoming a Hatchling…

Well, I have now been a Hatchling at Hatch Communications for nearly eight months, and how time has flown by! I really feel like I have molded and become one of the team. I therefore thought now was a good time to write a little update on how I have got on so far!

Thinking about it, I am not too sure where to start…I think it would only be right to start with Keith Chegwin. Yes, you did read this right…

One of our clients, PCHPrizes.co.uk, who are a very well known prize giving company in the US have launched their UK version, and we were there to help the launch and their first prize give-away of £100,000!!! I started Hatch at the right time to become involved in this process, and after a magnificent launch party in London, I then jetted (well drove) to Reading (well Newbury) to become a part of the ‘Prize Patrol team’ and surprised our first winner with £100,000 cheque with Keith Cheggers.

Firstly, we had to research her on the internet and find out where the lucky prize winner worked, so we could go in undercover and surprise her at her desk! It was a mission, but a really funny morning. Watch the video here www.pchprizes.co.uk/winners and make sure you enter the next free prize draw!I have also recently spent the day with Keith doing a Radio Day in London, which allowed us to get our campaign messages out to a range of national and regional radio stations.

Together with all that excitement we have been busy working with Thomas Cook Sport promoting their match breaks packages and running competitions with national media and online alongside helping out with their social media development and reporting.

With the Olympics now only a few months away, we have been busy working with Thomas Cook London 2012 who are the Official Short Breaks Provider for the Games. I have been busy profiling the MD through securing interviews with national magazines and papers, preparing speaking opportunities, alongside hitting the phones speaking to journalists about our clients plans and involvement with the Games.

During January we also turned our attention to flying furry pets, as we headed up the UK’s only Rabbit Grand National! After jetting a team of Swedish Rabbit Jumping specialists over, we arranged a weekend showcase which saw the crowds flock to the little Yorkshire town of Harrogate. There is never a dull moment!

I shouldn’t really mention our Hatch night out in this post, but otherwise it wouldn’t be a Hatch blog post… as Hatch know how to party and have fun after all the hard work is done. After my first few weeks we planned a night out to welcome Charlie and myself to the team. It was a very warm welcome indeed, lots of singing (screeching on my part) in the Karaoke booth in Arc, many Jagers, then drinks and dancing down Call Lane into the early hours. For our Christmas party, we stayed the night in Edinburgh and went out for a cocktail master-class and an evening meal.

Hatch have recently won three new CIPR Awards which were awarded at the Yorkshire & Lincs CIPR Awards in Leeds back in November – another good evening. It doesn’t stop there, as Hatch are now up for more awards at FRESH later this year. You know when you have joined a good team!

There is so much more to mention about, but I must keep this short and sweet until my next post.

University experience and job hunting in a hard time…

My experience of studying at Leeds Met and how it helped me in the scary place of ‘full-time work’!

One of the biggest advantages of the PR course at Leeds Met was the practical elements. We were encourage to gain placements and work on live projects with real clients in order to build up our portfolio and experience. To me this was the best part of the course, as it allowed you to put all the work you learnt at university into practice – alongside giving you vital skills to equip you for interviews and employment.

I think it is important to use these elements of the course to expand CV experience! I have put forward a few tips below:

Tips for enhancing your CV whilst at University:

  • Make sure you have a selection of work placement positions on your CV – paid or unpaid, these will show you are willing to reach out and do extra work. You will find that placements will also help you with your university work, alongside giving you vital work-related skills.
  • Network! Attend events at university and any other CIPR related events. These are great places to meet people you wouldn’t normally be able to talk to – PR professionals, directors of companies etc. These events were great for me, as they helped with university work and dissertation contacts, but also with gaining contacts for future employment options.
  • Extra activities – Do something extra, something above and beyond which gives your CV that little extra. It can be sports related, a personal hobby in which you compete with, or a volunteer programme. I tried to pack as much as I coud into my second year summer and whilst working temporarily to gain a bit of money, I travelled to Thailand on two different volunteer projects. The first was volunteering on IIFA (Indian International Film Awards) which were held in Bangkok. I was selected to work backstage on the live event, helping out on the communications controls – the event was televised to millions of people. The second trip was a month-long volunteering project to Kaho Lak in Thailand. This was one of the worst hit areas of Thailand from the Tsunami, so I volunteered to teach at deprived schools in the local area.  Experiences such as these help to shape your personality and to give you something inspiring to talk about to future employers.
  • Building on your confidence – In doing the above, your confidence should grow dramatically enabling you to act more professional in interviews and in the work place.

The work place is a seriously competitive environment at the moment so the more you can do to enhance your CV alongside your university grades the better you will find your job prospects and the transition into work.

If anyone has any more tips or advice, please do let me know or post below! Thanks.

Leeds City Council Comm’s Audit

There is nothing more valuable than gaining real working projects whilst at university. I recently conducted a Communications Audit for Leeds City Council, and presented the findings to the team.

See link:

http://www.leedsmet.ac.uk/lbs/business/news/effective_communication/index.htm

City Branding…

I am working on my dissertation project at the minute and am researching city branding, the communication tactics behind branding, the stakeholders involved and how it involves much more than just a fancy logo!

It’s an exciting project that I am really getting involved in.