Each year there are always expectations and research conducted into which social media app will be the one to watch for brand campaigns. This year, if you haven’t heard of Snapchat, then make sure you sign up and understand what the craze is all about.
Below – According to Business Insider, Nearly Half of Americans aged 12 to 24 have used Snapchat.
The app is developing new features quickly from being a platform where you can send a single image which is displayed for only a certain period of time (seconds), to been able to chat one on one, send videos, edit and scribble. New developments have now introduced the new story features which are quickly becoming one of the most popular elements of the app.
The new ‘My Story’ feature is attracting over 1 billion views a day and is an exciting element for brands, events and organisations to explore.
There is the opportunity to create a featured video which is a combination of videos or images which will sit on friends timelines and offers brands the perfect chance to advertise to a targeted market. However, the creation needs to be extremely relevant to drive impressions as the Snapchat market is hard to engage with so this takes careful planning and execution.
A new feature and diversion of the app which has just been introduced is called ‘Our Story‘. I have seen many apps trying to create a similar idea however, it requires an app platform which has very high user engagement, especially between groups of friends, to make it work. The new element allows friends to create an ‘our story’ group where they can all input their videos and images to create a combined event combination. This is perfect for brands and organisations who focus on or deal with events or festivals. One thing to consider is that the app works on wi-fi geofence to collate the uploads so good connection is crucial. From this, brands can also create their own sponsored Our Story piece to drive engagement and promotion.
Watch the below video to understand:
Also, if you are an entertainment or media brand, make sure you check out the new Discover element of Snapchat. Young and creative news agencies or platforms such as lifestyle magazines are jumping on board to incorporate Snapchat into their digital strategy. The feature allows you to send news information which remains visible for 24 hours before disappearing and updating.
I have a feeling 2015 is going to be a BIG year Snapchat.