So following on from the success of the RBS 6 Nations all eyes will be gearing up for the 2015 Rugby World Cup which will be upon us in no time at all.
Plans are already moving into place for businesses and corporates to leverage the opportunities out of the World Cup which will be hosted in the UK. Recent research (YouGov) showed that hospitality options during the World Cup are regarded by 80 % of senior business decision makers as an extremely positive new business and deal-making opportunity for their business and clients.
And proof is in the pudding, as the RFU say hospitality tickets are flying off the shelves in record breaking sales. To make sure they have supply for is demand, the RFU have created the biggest hospitality programme ever seen at any UK sporting event in the UK.
Sponsors will be gearing up their plans for activation around the major event too and with the RFU claiming this will be the biggest event in history, then we can hopefully expect great things and creative outputs from partners. This combination of increased hospitality and sponsor opportunities shows how the sports market is really utilising their assets to create sporting events with business drive at the forefront.
All positive, even if England still have much work to do over the lead-up months…