So today has seen both the F1 2012 Korean Grand Prix and the World Record Stratos mission come into the limelight, in which both are heavily associated with energy drink, Red Bull.
Red Bull Racing’s Sebastian Vettel dominated the 2012 Formula 1 Korean Grand Prix to make it a hat-trick of wins in his last three races. Never mind Olympic 10m platform divers… as today at 5pm Red Bull Cliff Diving World Series Final aired to the world from Oman, showcasing the world best divers elegantly diving off insainly high cliffs (which was won by a Brit!). Not forgetting, of course the live coverage of the space free fall jump by Austrian Felix Baumgartner, saw another incredible sponsorship and marketing campaign by Red Bull which places them nicely in the media headlines, is currently generating an enormous amount of positive comments on Twitter and puts the drinks brand in the forefront of extreme sports and outrageous World Record attempts – allowing them to lead the way in this area of extreme ‘sport’.
I was also watching several Red Bull X-Fighters YouTube videos this afternoon, and once again their presence was noted in this mental sport. A few videos here:
The Communication of Life 
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