Invisible Children charity have produced a video which has been watched nealy 74m times. The Hollywood-type video has been created to highlight African warlord Joseph Kony, the leader of the Lords Resistance Army (LRA) guerilla group and his rebellion and criminal activity against humanity.
Although the charity has received backlash for the amount of money spent on the video, the video has seen Twitter takeover and one of the fastest ever YouTube take-offs ever known.
The video has certainly gone viral, and has caught the attention of the world! With the hope of lobbying and pushing the arrest of Kony, Hollywood celebs such as Angelina Jolie have shown their support for the campaign. And according to a recent report on the Guardian website, “The group raised $5m (£3.2m) in just 48 hours after uploading the film, which makes an explicit call for contributions. What will happen to those funds is unclear: financial statements for Invisible Children show that only 32% of the $8.6m it raised last year went to services in northern Uganda.”
The campaign certainly shows the power of social media in creating attention, drawing people in, shouting out… but we shall see what power social media has in creating change and actions. The world is a changed place, so the question we are all asking is, can a viral video stop a killer?!
I’m sure you will have already seen the video, but if not then watch it here:
*Image from Google Images