The Tour de France is currently the largest cycling event in the world and is televised and followed by millions of people around the world! For some, this can make the perfect chance to hijack the publicity for PR purposes.
As the throng of cyclists pushed through the third stage, TV cameras revealed an incredible animated stunt by local farmers, reading: “the farmers of the 44th (regions are, according to the Frenchies in the office, recognised by numbers as well as names) are proud to feed you”. Take a look at the video below which better demonstrates just how impressive the effort was. (Courtesy of PR Moment)