I have created this section as I have a strong interest in city branding and tourism industry PR. This has been developed through my work experience, working for the agency that supports Manchester from a tourist and city development perspective – Marketing Manchester, and also Welcome to Yorkshire, the Yorkshire tourist board. Within these positions I worked in the press and pr teams.

Developing on from this, I completed my dissertation for my final year on city branding and used Manchester, Leeds, Liverpool and Bradford as case studies to help with the research.

I also took my first role after graduating in a PR and marketing agency who’s specialism is in the tourist and business tourism field. The company is called Bonner and Hindley Communications.

Therefore, from these reasons, I want to focus my blog on how PR operates within this industry. I am in the progress of adding work I have undertaken and also parts of my dissertation that professionals within this field may find helpful.

City Branding Dissertation

Literature Review: