Amanda Fox

The world of PR has changed drastically from when some of my team started out in their careers… some remember when press releases were printed and posted out, when the telephone was the only way to communicate with journalists and when the main stream media was the only medium to target. Well, I’m sure you … Continue reading »

I have recently returned from a holiday or some may call it more of a ‘travelling experience’ from India. The advice I was given before we went was “nothing will prepare you for what you will see and smell there”, and this statement couldn’t have been more accurate. So we could see as much as … Continue reading »

MOVE from Rick Mereki on Vimeo. If I were to go travelling I would love to be able to create something like this! Absolutely amazing! “3 guys, 44 days, 11 countries, 18 flights, 38 thousand miles, an exploding volcano, 2 cameras and almost a terabyte of footage… all to turn 3 ambitious linear concepts based … Continue reading »

A slightly worrying video made apparently by Microsoft to highlight how Google are invading people’s Gmail accounts and pulling out key words in order to target adverts on your web browser.

The Tour de France is currently the largest cycling event in the world and is televised and followed by millions of people around the world! For some, this can make the perfect chance to hijack the publicity for PR purposes. As the throng of cyclists pushed through the third stage, TV cameras revealed an incredible … Continue reading »

Last weekend I went to the Slatman Triathlon in North Wales to watch my partner Jonny and his Dad race a grulling 750km swim, 51km bike and 11km run (which included over 1,500ft of climbing). I have now been to many triathlon, cycling and running events around the country, a few of which I have … Continue reading »

The recent news outbreak about Sony’s security crisis has taken them over a week to respond. Why do we keep seeing scenes of top-end brands fall down the wrong path of not being able to manage and respond to their customers fast enough through social media! We saw a very similar dilemma during the Toyota … Continue reading »

Over the past few years there have been many changes in the internet and certain tools which have come and stayed or come and gone in a flash. The likes of Twitter, FourSquare and Facebook are phenomenons that have grown rapidly compared with many thousands of tools and ideas which will have disappeared before anyone … Continue reading »

I read a brilliant article on PR Week today explaining how important it is for PR’s to make sure they get that crucial ‘PR pitch’ right. It is important not to pass the pitching role over to your interns because you think you don’t have time, as in a PR role this is one of … Continue reading »